Case Study:
From Organic Hustle to Paid Performance: Scaling a UK E-Commerce Giant in 4 Weeks
The Setup: Good Bones, New Ambitions
Pasar Mart UK Ltd wasn’t a struggling business looking to be saved. Far from it.
As one of the leading online stores for Malaysian food in the UK and Europe, they were already crushing it. Built on heart, hustle, and a fiercely loyal community, they had achieved 146% year-on-year revenue growth purely through organic reach and word-of-mouth.
But organic reach has a ceiling.
With Hari Raya 2025 approaching, one the Super Bowl of their retail calendar—Pasar Mart UK wanted to do more than just "grow." They wanted to build a repeatable, scalable sales engine. They were ready to run their first-ever paid ad campaign, and they needed it to work immediately.
They trusted ThriveX to build that system from zero.
The Challenge:
The 4-Week Sprint
We didn’t have the luxury of a long "learning phase." We had four weeks before the holiday, a modest pilot budget, and zero historical ad data to work with.
The goal wasn't just to throw money at Google Ads and hope for clicks. The goal was to prove that a structured, data-led paid strategy could outperform their already impressive organic baseline.
The constraints:
Timeline: 4 Weeks (Pilot Phase).
Ad Spend: < £600 (approx. RM3,400).
Goal: High-intent sales, not vanity traffic.
The Strategy:
Fix the Bucket, Then Turn on the Tap
At ThriveX, we don't believe in burning cash on ads if the website isn't ready to convert them. Our approach was surgical.
1. CRO First (Conversion Rate Optimization)
Before launching a single ad, we looked at the website flow. We implemented homepage changes to reduce drop-offs, ensuring that when a visitor landed, they could find exactly what they needed. We focused on "intent"—targeting people ready to buy, not just browse.
2. Lean Execution
We built the Google Ads infrastructure from scratch (Search, Performance Max, and Display). Because time was short, we utilized AI tools to rapidly test and refine creative assets. This wasn't about "letting AI do the work"—it was about using tech to move faster so we could focus on the strategy.
3. Targeting "Real" Business
We didn't chase cheap clicks to make the report look good. We optimized for ROAS (Return on Ad Spend). We aligned our targeting with Pasar Mart’s inventory goals to ensure every click had the highest probability of turning into an "Add to Cart."
The Results:
A Record-Breaking Holiday
The results speak for themselves. This wasn't just a seasonal bump; it was a fundamental shift in how the business acquires customers.
With a total ad spend of under £600, we helped drive:
+216% Increase in Total Sales (YoY): Outperforming the previous year’s organic-only numbers by a massive margin.
+188% Growth in Total Orders: More carts, more checkouts, more volume.
+287% Jump in Website Sessions: Driven by high-quality traffic, not bots.
4.8x ROAS: A highly efficient return on ad spend for a brand new account.
Note: Data based on campaign results from PasarMart UK Ltd (Mar 12 – Apr 14, 2025). Indexed and redacted for client privacy.
What We Learned
(And What’s Next)
This pilot proved a crucial point: You don't need a massive budget to see massive results—you need clarity.
PasarMart UK Ltd already had the product and the reputation. ThriveX simply provided the architecture to scale it. We moved them from relying on the unpredictability of organic algorithms to controlling their own growth lever.
This is just the beginning. ThriveX is now continuing as PasarMart’s growth partner, managing paid advertising and stepping into a broader strategic role. We are moving from a 4-week sprint to a long-term marathon.
Ready to grow with clarity? We work with business owners who are tired of guessing. If you’re ready to build something that actually performs, let’s talk.