CRO + Google Ads — Case Study
Pasar Mart had the demand.
The site was leaking it after the click.
Loyal customers, strong organic reach, and a seasonal deadline ahead. The problem was not awareness. It was what happened after a visitor landed.
We fixed the leak before spending a single pound on ads.
34-day results — year on year
Measured against last year's organic-only baseline.
The situation
A healthy business with a conversion problem it didn't know it had.
Pasar Mart UK had loyal customers, strong organic reach, and a clear seasonal opportunity ahead. The problem was not awareness. It was what happened after a visitor landed.
Prior paid ad spend. Zero historical data, zero campaign infrastructure. Everything needed to be built from scratch, with a deadline already set.
Total campaign window, anchored to Hari Raya 2025. A fixed seasonal deadline with no room for slow iteration. Decisions had to be right the first time.
Instagram presence, a loyal diaspora community, consistent organic revenue. But organic reach has a ceiling. Scaling past it required a paid system the business had never built.
Before any budget was committed to ads, ThriveX reviewed the site. Paid traffic into a site with structural gaps does not produce growth. It amplifies the leak.
The approach
Fix the conversion path first. Spend second.
The core belief: running ads into an unconverted site is expensive guesswork. Before a single pound went into Google Ads, the website flow was reviewed and tightened. Only then did the campaign go live.
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01
CRO before ads
Homepage changes reduced drop-offs and surfaced the right products for visitors who had already decided to buy. The focus was on purchase intent, not browse behaviour. Only once the conversion path was tightened did the campaign go live.
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02
Google Ads infrastructure built from scratch
No prior ad account, no historical data. ThriveX built the full architecture from zero: Search campaigns for high-intent purchase terms, Performance Max for broader network reach, and Display for retargeting. AI tools accelerated creative testing, so strategic decisions, not production, stayed the priority.
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03
Targeting aligned to inventory and purchase intent
Every targeting decision was optimised for ROAS, not click volume. Audiences were aligned to the actual product catalogue and the food categories most likely to convert. The goal at every stage was commercial efficiency: more orders per pound, not more impressions.
The result
A record Hari Raya. And a system that compounds after it.
Under £600 in total ad spend. 34 days. A brand new ads account with zero historical data. Every figure below is year-on-year against the same calendar window in 2024, when the business ran on organic reach alone.
Return on ad spend — new ecommerce account
Achieved on a new account with no prior data to optimise from.
The result was not a seasonal bump. The structural work done before launch means Pasar Mart UK now has a conversion path that works and an ad infrastructure ready to scale.
What this confirms
Sequence matters more than spend.
Most ecommerce businesses run ads before understanding why their site is not converting. That sequence guarantees mediocre ROAS, regardless of how well the campaigns are built.
Pasar Mart UK inverted it. Diagnose the conversion path. Fix the structural gaps. Then amplify. The result speaks for itself.
ThriveX continues as Pasar Mart UK's growth partner. The pilot established the baseline. Every subsequent campaign now runs on historical data, a proven conversion path, and a clear read on which audiences convert. That advantage grows with each cycle.
Start with a diagnosis
If your site is not converting, the answer is in the structure.
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