1st Pilot Project:

AI-Powered Marketing for

Pasar Mart UK Ltd is one of the leading online stores for Malaysian food in the UK and across Europe — a brand built on heart, hustle, and strong organic reach. Over the past two years, they’ve seen impressive growth, achieving an estimated 146% increase in revenue year-on-year, driven mostly by loyal customers and word of mouth.

Ahead of Hari Raya 2025, Pasar Mart UK Ltd began a new chapter — expanding into AI-powered Google Ads and launching its first structured conversion rate optimization (CRO) initiative. With ThriveX as their growth partner, we focused not just on traffic — but on turning more of it into real sales through data-backed CRO adjustments and campaign strategy.

This isn’t just a seasonal uplift — it’s the groundwork for long-term, scalable growth.

Our goal: to help Pasar Mart UK Ltd build a repeatable conversion system — from high-intent ad funnels to website improvements — guided by performance data, not guesswork.

As the brand continues to grow, ThriveX will gradually support broader areas of its marketing strategy, scaling in step with proven ROI.

👇 Here’s what happened in just 4 weeks of working with ThriveX.

📊 Campaign Performance Snapshot

Built from scratch just weeks before Hari Raya 2025, this was PasarMart UK Ltd’s first-ever paid campaign — and ThriveX was brought in to make it count.

In just 4 weeks, we combined CRO, Google Ads, and lean AI execution to help drive real results, fast.

This wasn’t a rescue job.

PasarMart UK Ltd was already doing well — growing 146% organically year-on-year. But they wanted something more structured.

More performance-driven.

More scalable.

They trusted ThriveX to build that system — from zero.

🎯 What We Did:

In just four weeks, we:

  • Set up Google Ads from scratch — Search, Performance Max, and Display

  • Used AI tools to quickly test and refine creatives

  • Suggested homepage changes to reduce drop-off and improve flow

  • Built ad strategy around real product and business goals — not just traffic

It wasn’t about throwing money at ads.

It was about creating a conversion engine that actually made sense for how people buy.

📈 What Happened:

With under £600 (approx. RM3,400) in total ad spend, we helped deliver:

  • +216% increase in sales (YoY) — combining PasarMart UK Ltd’s strong organic momentum with our paid strategy.

  • +188% growth in orders

  • +287% jump in website sessions

  • A lean, efficient ROAS of 4.8× (based on tracked conversions)

    We didn’t just chase traffic — we aligned early with PasarMart UK Ltd to focus on bringing in the right kind of visitors. That meant people who were more likely to explore, add to cart, and actually buy.

A big part of that +287% session lift came from this shift. With sharper targeting, CRO tweaks, and a strategy built on real intent, we helped turn clicks into real business — not just numbers.

PasarMart UK Ltd was already growing 90–98% year-on-year through organic reach. Our role was to accelerate that with smarter targeting, CRO tweaks, and AI-powered ad execution — not just spend more, but spend right.

''Campaign data was extracted from PasarMart UK Ltd’s Shopify and Google Ads dashboards. Results are indexed and partially redacted for client privacy.''

🔄 What’s Next:

This wasn’t a one-time campaign.

ThriveX will continue managing PasarMart UK Ltd’s paid advertising, and is gradually stepping into a broader marketing role — helping shape strategy as the brand grows.

💡 Our Approach:

At ThriveX, we don’t just run ads.

We help brands scale smarter — by connecting execution to real business goals.

From product prioritization to CRO tweaks to campaign architecture, everything is built with conversion in mind.

No fluff. No guessing. Just real strategy that actually works — even for brands starting from scratch.

🚀 Looking Ahead

This is just the beginning for us.

We’re actively looking to work with business owners who are ready to grow with clarity — not just spend more on ads.

If that’s you, let’s build something that actually performs.